Daily Archives: April 8, 2013

M&Ms come to life through augmented reality

M&Ms come to life through augmented reality
Mars Chocolate's cheeky M&M characters were brought to life in an augmented reality experience in Melbourne's Federation Square last week. The activity forms part of M&M's 'Come Alive' campaign and was developed by Starcom and follows the M&M's …
Read more on B&T Marketing & Media

Software Company Anahata To Enter Augmented Reality Development

Software Company Anahata To Enter Augmented Reality Development
On Friday 8th of March, Pablo Rodriguez Pina, founder and co-director of the Perth (Western Australia) based software company announced the company will be investigating developing applications with Augmented Reality. The company, which specialises …
Read more on PR Web (press release)